NAONORI YAGO

Born in Shizuoka in 1986. Graduated from Musashino Art University, Department of Visual Communication Design in 2008, after which he joined Hakuhodo in 2009. Affiliated with SIX since 2014. Major awards include Tokyo ADC, JAGDA New Designer Award, D&AD, NY ADC and ONE SHOW.

Instagram

@yagonaonori

A kitten has arrived

April 2022

This work has been created by the artist in collaboration with his 3 years old daughter, who wrote the story. Yago has designed her drawing and writing on his PC. The story is the following: “A kitten has arrived” Once upon a time, there was an elephant named Hanako. Hanako went to a park, stumbling on the way. A crow flew away, stealing a bento. The sun fought for the bento. The crow got angry. Then, Miki-chan and Maki-chan Cut the crow into pieces. The sky turned into a monster and fell. Then, the rain started. Then, a poop baby was born. He cried: “wah-wah”. The rain baby cried: “Where is my mama?” The rain girls held each other's hands. The cherry kicked the ball and ate bugs. Someone walked over a pool: splish-splash. The moon wore glasses, And raised her chin. The moon went to school. The bug dropped the cherry. Then he carried his house away. I stepped on an egg yolk. A Wiggly Worm got angry.

Hope

April 2022

Another work created in collaboration with the artist's daughter. Yago draws inspiration from the freedom of the child, of the way her work starts from the lines themselves, not the conceptualizing. Trying to learn that freedom, the artist traced his daughter's drawings on his computer.

Little Snow White

April 2022

Series for KOGANE BY SACRAN, based on the photographs taken together with the video director Suguru Takeuchi in Hokkaido, and the story of Grimm’s Little Snow White. Handwritten letters are wetted with water to give the impression of melting snow, water from the Kogane River, or Sacran lotion.

“Little Snow White”, the book

April 2022

Series for KOGANE BY SACRAN, based on the photographs taken together with the video director Suguru Takeuchi in Hokkaido, and the story of Grimm’s Little Snow White. The book includes the text of Grimm’s tale of Little Snow White and the edits of the pictures.