NAONORI YAGO

Born in Shizuoka in 1986. Graduated from Musashino Art University, Department of Visual Communication Design in 2008, after which he joined Hakuhodo in 2009. Affiliated with SIX since 2014. Major awards include Tokyo ADC, JAGDA New Designer Award, D&AD, NY ADC and ONE SHOW.

Instagram

@yagonaonori

Bow of Peach Wood and Arrow of Thistle

July 2021

This work makes use of the Japanese omamori amulets, said to provide various forms of luck and protection. Having made over a hundred different patterns, the artist chose only three: snakes, bull’s skulls and tigers. The reason for such harsh selection is that the strongest religious talismans in Japan are always carefully chosen among others.
There has also been a clothing line made based on these graphics. The clothes have been designed as “wearable talismans” – in Japan it is believed that you should always have your talisman with you.
Exhibited in “Nick White”, a vintage shop in Tokyo.