Born in Shizuoka in 1986. Graduated from Musashino Art University, Department of Visual Communication Design in 2008, after which he joined Hakuhodo in 2009. Affiliated with SIX since 2014. Major awards include Tokyo ADC, JAGDA New Designer Award, D&AD, NY ADC and ONE SHOW.



Meimei no Kokorozashi

Jun 2021

The work addresses the theme of death, making a clear reference through Japanese traditional symbolism: red spider lilies have been associated with the world of the dead for centuries. The artist also brings in his personal experience of having attended his grandfather's funeral. Since in Japan cremation is the most standard way of disposing of the bodies, Yago has mentioned that the colour of the bones – pink – that the relatives receive after the cremation, has stayed with him as colour that remains to be the evidence of the life of the person who passed away.