NAONORI YAGO

Born in Shizuoka in 1986. Graduated from Musashino Art University, Department of Visual Communication Design in 2008, after which he joined Hakuhodo in 2009. Affiliated with SIX since 2014. Major awards include Tokyo ADC, JAGDA New Designer Award, D&AD, NY ADC and ONE SHOW.

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The Absence of Rina Ohta

March 2022

This work is a collaboration with Rina Ohta, Japanese fashion model and actress. The idea was born out of Rina’s accidental remark: “I wish I could transform into lines”.
As a model, Rina’s work has always been centered around using her physical body. Thus, for Yago and Rina this series has been an attempt to express Rina’s existence in a different, non-physical way.
Yago focuses on Rina’s life, objects that surround her, places she attends, trying to capture her by proxy. Thus, Rina’s absent physical body is substituted by other physical objects.
The poses and the still lives are influenced by classical paintings such as Egon Schiele’s and Paul Cézanne’s. The choice of the fluorescent ink is motivated by Rina’s preference in her clothes.