NAONORI YAGO

Born in Shizuoka in 1986. Graduated from Musashino Art University, Department of Visual Communication Design in 2008, after which he joined Hakuhodo in 2009. Affiliated with SIX since 2014. Major awards include Tokyo ADC, JAGDA New Designer Award, D&AD, NY ADC and ONE SHOW.

Instagram

@yagonaonori

casa tree

November 2022

A poster made for a Christmas tree brand "casa tree" that delivers fir trees to customers for the Christmas season and then takes them back to a farm in Nasu, Tochigi, until next year. Since Yago have always dreamt of reimagining the aesthetics of a traditional Japanese Christmas that is based on simple colour palettes and over-commercialization, this project has given him a chance to suggest his own vision of the holiday.