NAONORI YAGO

Born in Shizuoka in 1986. Graduated from Musashino Art University, Department of Visual Communication Design in 2008, after which he joined Hakuhodo in 2009. Affiliated with SIX since 2014. Major awards include Tokyo ADC, JAGDA New Designer Award, D&AD, NY ADC and ONE SHOW.

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@yagonaonori

Mobo

November 2024

Imitative Behaviour : In the Footsteps of My Daughter

November 2024

This project is a collaboration series with my daughter. We create many drawings and paintings during our time together. Sometimes she imitates my drawings, sometimes I imitate hers. Our creations influence each other. The flow is simple: I select some of her drawings and paintings, scan them, then trace her lines with dots on my computer. We started this collaboration when she was 3 years old; now she is 6. She still struggles to control the strength of her arm, which normally results in her lines being either too weak or too strong. I want to express that lack of control as graphic design, so I trace her lines, using fewer dots for weak strokes and more dots for strong ones. I see this as imitative behavior, following in my daughter’s footsteps. Typically, “imitative behavior” refers to children mimicking their parents. But in this case, I am imitating my daughter’s creations. This has been a very enriching experience for me as an artist. Usually, we draw inspiration from the past — history, art movements, and old masters. I, too, have often created designs inspired by the past. But this project is inspired by the future: my daughter’s work. I have always tried to build a relationship with the future by looking at the past. But now, I believe creators should build a relationship with the future by looking forward. I watched a zombie movie a few years ago where someone said: “Suppose you can only help one: adults or children. Choosing adults is choosing wisdom. Choosing children is choosing hope”. I want to build a relationship with the future through a design that has this “hope”.

Imitative Behaviour : In the Footsteps of My Daughter

November 2024

This project is a collaboration series with my daughter. We create many drawings and paintings during our time together. Sometimes she imitates my drawings, sometimes I imitate hers. Our creations influence each other. The flow is simple: I select some of her drawings and paintings, scan them, then trace her lines with dots on my computer. We started this collaboration when she was 3 years old; now she is 6. She still struggles to control the strength of her arm, which normally results in her lines being either too weak or too strong. I want to express that lack of control as graphic design, so I trace her lines, using fewer dots for weak strokes and more dots for strong ones. I see this as imitative behavior, following in my daughter’s footsteps. Typically, “imitative behavior” refers to children mimicking their parents. But in this case, I am imitating my daughter’s creations. This has been a very enriching experience for me as an artist. Usually, we draw inspiration from the past — history, art movements, and old masters. I, too, have often created designs inspired by the past. But this project is inspired by the future: my daughter’s work. I have always tried to build a relationship with the future by looking at the past. But now, I believe creators should build a relationship with the future by looking forward. I watched a zombie movie a few years ago where someone said: “Suppose you can only help one: adults or children. Choosing adults is choosing wisdom. Choosing children is choosing hope”. I want to build a relationship with the future through a design that has this “hope”.

Imitative Behaviour : In the Footsteps of My Daughter

November 2024

This project is a collaboration series with my daughter. We create many drawings and paintings during our time together. Sometimes she imitates my drawings, sometimes I imitate hers. Our creations influence each other. The flow is simple: I select some of her drawings and paintings, scan them, then trace her lines with dots on my computer. We started this collaboration when she was 3 years old; now she is 6. She still struggles to control the strength of her arm, which normally results in her lines being either too weak or too strong. I want to express that lack of control as graphic design, so I trace her lines, using fewer dots for weak strokes and more dots for strong ones. I see this as imitative behavior, following in my daughter’s footsteps. Typically, “imitative behavior” refers to children mimicking their parents. But in this case, I am imitating my daughter’s creations. This has been a very enriching experience for me as an artist. Usually, we draw inspiration from the past — history, art movements, and old masters. I, too, have often created designs inspired by the past. But this project is inspired by the future: my daughter’s work. I have always tried to build a relationship with the future by looking at the past. But now, I believe creators should build a relationship with the future by looking forward. I watched a zombie movie a few years ago where someone said: “Suppose you can only help one: adults or children. Choosing adults is choosing wisdom. Choosing children is choosing hope”. I want to build a relationship with the future through a design that has this “hope”.

casa tree gin

November 2024